CASE STUDY:
Wedin
Achieving success through Google ads and optimizing conversion rates.
- PPC Management, Conversion Optimization
The Challenge:
Wedin, a subsidiary of Acquia, an enterprise technology company renowned for enabling seamless and integrated digital experiences, was acquired by Acquia in September 2021. The purpose behind this acquisition was to incorporate Widen’s top-notch DAM (digital asset management) product into Acquia’s comprehensive range of solutions. This integration allows teams to effortlessly organize, synchronize, and deliver content assets.
In March 2022, Wedin enlisted the services of WebMechanix to boost lead generation during their final year of marketing under the Widen brand. The urgency to act quickly stemmed from the impending transition of sales resources into Acquia. The primary goal was to generate a higher volume of leads while maintaining the same monthly marketing budget.
The Process
We opted for a strategy based on data analysis and made it clear that the initial three months would serve as a baselining period. During this time, we anticipated fluctuations in performance as our strategy gained momentum. Through thorough competitive research, we delved deeper into testing new offers, fine-tuning bid strategies, conducting keyword audits, and introducing new ad groups to enhance our display campaigns.
The Result
Thanks to our revamped landing pages, comprehensive keyword research, and valuable audience insights, we witnessed significant improvements within a few months:
- Google Ads conversions surged by an impressive 149.52%.
- The cost per conversion in Google Ads plummeted by 49.95%.
- Our monthly leads skyrocketed from a mere 33 to over 300.
- The cost per lead experienced a remarkable decrease from $2,000 to just $70.