CASE STUDY:
Opentor
- Conversion Optimization, Paid Social
- Digital Design, Copywriting
The Challenge:
Opentors achieved the pinnacle of the robotics industry through their unwavering determination and bold execution. Within a single year, they revolutionized the approach of scientists and academics to life sciences and healthcare research with their groundbreaking automation technology.
In 2022, Opentors joined forces with WebMechanix, aiming to enhance their annual lead generation efforts. Throughout our partnership, we remained committed not only to increasing leads but also to targeting valuable audiences with the potential for conversion. Moreover, we focused on crafting collateral that effectively communicated the benefits of their products, ensuring a comprehensive and compelling sales approach.
The Process
We thoroughly analyzed their leverage points and past campaign data to gain insights into the impact of their creative efforts on prospects. Opentrons’ active involvement in the process allowed us to swiftly troubleshoot and make progress, as they were just as enthusiastic as we were about bringing our strategies to life!
During this evaluation, we identified a crucial area where Opentrons had missed opportunities: they were not capitalizing on lead generation forms, and their creative materials were not effectively communicating the true value of their product.
The Result
Despite increasing the spend by an impressive 96%, we managed to stay within the allocated budget successfully. This remarkable shift resulted in a total percent of change reaching an astounding 10,000%. While we celebrate this exceptional achievement, we are not resting on our laurels. Moving forward, we are committed to further refining and expanding our strategies alongside Opentors in the coming quarters. Our goal is to continue increasing the total percent of change, aiming for even greater success by this time next year.